Being social is the nature of the human spirit. People want to connect. Online, offline, on the move. Over and over again we experience, engage, laugh, smile, share.
Twitter, Facebook, Instagram, Pinterest, LinkedIn. These are tools that we use to tell our stories, to connect to the world.
But effective social media strategy is so much more than merely managing these tools. The best social programs engage us online and off. They integrate the brand story with our human story in a way that is organic and authentic. A strong social program is not a series of posts or actions, but a continuum of engagement, storytelling and sharing. It’s the brand story being experienced and retold again and again, in a chorus of unique voices.
This is the power of social. The ability to breathe life into a brand through real human connections.