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Staying at the W is an enviable privilege. As far as hotel and resort brands go, there is no denying that the W is cool, upscale and chic - and a perfect fit for South Beach. But what happens when you introduce one of the world’s coolest hotel brands to a more middle-of-the-road beach community 30 minutes north?

Create a campaign to help the W Ft. Lauderdale feel just as cool as the W South Beach - that was our task. To achieve it, we developed the "Insider" program - a VIP pass to all the hippest happenings around town - and only W residents or guests could access it.

Through a freshly redesigned website, social media marketing, an ad campaign, and an interactive lifestyle app, we gave “insiders” an exclusive taste of what it’s like to live in the hottest spot in Fort Lauderdale. And hundreds of lucky people got in with the in crowd.