Bosch Worldwide hired us to rebrand, reposition and relaunch
two prominent, yet stagnant gardening & watering brands.

Gilmour and Nelson

The goal?
Redefine the brands in the market and gain shelf
space at Lowe's and Home Depot.

Brand Vision

  • A Beautiful World
  • Gardeners who get personal enjoyment by expressing themselves creatively.

Brand Promise

PRIDE. TRUST. SUCCESS.

Brand Vision

  • Sense of Home
  • Gardeners who believe in sharing a greener, friendlier, more joyful world  with their family and community.

Brand Promise

TRUST. SATISFACTION.
ENJOYMENT.

And that increased shelf space?
Through our strategy, it was secured - nationwide.