Moms are turning to social media not only for advice, but for emotional support and community validation, and Penn Medicine Lancaster General Health decided to meet them there. There is a major gap in the social space when it comes to expertise from health systems and to bridge that gap, we found a way to allow the Penn Medicine OB/GYN experts to connect on a personal level and support women without feeling clinical, out of touch or inaccessible. This is Motherhood.
Social media can be an important selling tool for a residential project. Long before the building stands, we’re generating conversation from groundbreaking to topping off and every milestone in between. With the use of partner interviews and why they’re excited to be a part of our project, photography of the finished spaces and video of the gracious views from above – we’re giving potential residents a sneak peek into what it means to live the Millennium lifestyle without ever stepping foot inside the building.
Working alongside Millennium, we created the La Vie social program. La Vie, meaning The Life, was specially designed to bring residential communities together through unique social gatherings. This exclusive calendar of events is curated to bring you and your neighbors together and experience the best of Boston through fitness, food, travel and cultural experiences.
After COVID created a desolate downtown Boston, we were determined to bring the city back to life with The Downtown BID. This campaign was designed to inspire and encourage commuters to come back to work and meet us downtown at their favorite coffee shops, book stores and restaurants. This multi-channel, collaborative strategy successfully engaged influencers, businesses and ambassadors to share event invites, new business intros and their favorite downtown memories as a way to reassure that the return to downtown was the right move for Boston dwellers.
In the heart of San Francisco, you’ll find Yerba Buena Gardens. To bring YBG to life for local residents, we dropped ourselves in, became one of the locals and released Living YBG; a destination for local connections. Meeting with and writing about inspirational artists, neighboring restaurants, local artisans and the exciting indulgences we felt made this a beautiful place to live.
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BOSTON // ZELIENOPLE // MIAMI // 305.444.6868 // KAREN@RONINADV.COM